IT SIMPLY WORKS

We use only the best natural ingredients.

SMPL natural skin care uses only the best ingredients and with this our laboratory in the Netherlands makes high quality natural products. Our products are suitable for every skin and multifunctional. It simply works.

No parabens
No essential oils
No synthetic ingredients
No harmful preservatives
Not tested on animals
Unisex
Travel friendly
Multifunctional
Suitable for children
100% natural

All products

Twelve products.

Nothing more, nothing less.

OUR PHILOSOPHY

The philosophy of SMPL is simple: SMPL believes that the skin can only be cared for by the best natural ingredients and products. It is our passion to make this happen. SMPL wants to make it possible that everyone can and will take care of their skin naturally.

SIMPLY GOOD

100% NATURAL

We believe that the skin can only be cared for by the best natural ingredients and products and it is our passion to make this happen.

NO NONSENSE

All our products are unisex, multifunctional, child-friendly and of course as sustainable as possible. All at a fair price, simply for everyone.

FOR EVERYONE

Our products are suitable for every skin and therefore sensitive skin. We use no essential oils, no perfume, no parabens, no synthetic ingredients and no harmful preservatives.

THE TWO WOMEN BEHIND SMPL

SMPL natural skin care was founded by Willemijn and Liselotte. We have a passion for conscious lifestyle, sustainability and entrepreneurship.

We founded BeBio.nl in 2013, an online magazine in the field of conscious lifestyle. By increasingly delving into healthier and better alternatives, it didn’t take long before we came in contact with natural skin care. The realization that everything you put on your skin is absorbed into your body and the impact that regular skin care has on the world made a big impression.

We switched to natural skin care a few years ago and were surprised by the difference. Our skin improved considerably: fresher, more cared for and more radiant. We noticed that nothing could nourish our skin like natural products, but that it is quite a search to find good, honest and accessible products and information. We want to offer this and more with SMPL. We believe that the right natural products can actually make a difference to your skin and the world around it and we want to focus on that.

willemijn-liselotte

GOOD FOR YOU, GOOD FOR NATURE

A better world starts with ourselves and we are happy to contribute. All our packaging can be recycled. Our tubes are made from sugar cane and our boxes from recycled cardboard. Good for you, good for nature. We simply don’t do it for less.