100% NATURAL

Only the best ingredients simply from nature.

OUR PHILOSOPHY

The philosophy of SMPL is simple: SMPL believes that the skin can only be cared for by the best natural ingredients and products. It is our passion to make this happen. SMPL wants to make it possible that everyone can and will take care of their skin in a natural way.

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Aloe Vera

ALOE BARBADENSIS

Why aloe vera in our products?

It has a calming effect due to the sterols and polysaccharides contained in this plant. It helps with skin problems and irritations such as acne, eczema and psoriasis. In addition, Aloe Vera contains vitamins A, C and E which helps against anti-aging and neutralizing free radicals. It has a healing effect on damaged skin and it helps against insect bites, minor burns and sun damage.

Is in: cleansing cream, nourishing cream, protective sunscreen, lotion

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Sheabutter

BUTYROSPERMUM PARKII BUTTER

Why shea butter in our products?

It contains various vitamins such as A, D and E and allantoin for a good moisture-binding effect and protection against dehydration. It provides a soft and supple skin and penetrates deep into the skin.
It hydrates, nourishes and repairs the skin and is hypoallergenic.

It is suitable for every skin type. It stimulates the production of new cells, thereby prevents skin aging and restores the skin.
It used to be used against the scorching sun in the African desert.
It comes from the Karite tree.

is in: cleansing cream, nourishing cream, protective sunscreen

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Cranberry Oil

VACCINIUM MACROCARPON SEED OIL

Why cranberry oil in our products?

It contains omega-3, omega-6 and omega-9 essential fatty acids, the only oil with a natural ratio of the three.
It is absorbed very well into the skin. It has a nourishing power that is perfect for aging, rough, dry and flaky skin. It improves the elasticity of the skin, gives the collagen a boost and thus ensures a more firm skin. It is very suitable for use on sensitive skin.

Is in: boosting serum

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Natural Vanilla Flavor

NATURAL VANILLA AROMA

Why natural vanilla flavorin our products?

It is a natural aroma that gives our products a pleasant fragrance.
We chose this aroma because we didn’t want to use essential oils that can irritate the skin.
It is a natural aroma that can also be suitable for sensitive skin.

is in: cleansing cream, nourishing cream, protective sunscreen, refreshing dry shampoo, wash, lotion

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Raspberry leaf oil

RUBUS IDAEUS SEED OIL

Why raspberry leaf oil in our products?

It naturally contains an SPF factor between 28 – 50.

Is in: boosting serum

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Jojoba Oil

SIMMONDSIA CHINENSIS OIL

Why jojoba oilin our products?

It is easily absorbed into the skin and works for any skin type, even oily skin as it can dampen sebum production. This ensures good skin moisture. It has anti-inflammatory, bacterial and anti-UV protection properties. Jojoba oil contains antioxidants in kind due to the presence of vitamin E and saturated fatty acids. It can have a good effect on eczema, psoriasis, irritated skin, oily skin and aging skin.

is in: nourishing multifunctional cream, cleansing cream, wash

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