Natural skincare without the fuss

At SMPL we have a soft spot for natural beauty. Because why add junk to your skincare routine if you don't need it? For us, it's 100% natural skincare that counts. High quality natural and vegan ingredients that add value to your skin and hair. Substances that don't, we leave them out.

This way our products are suitable for all skin types - even the most sensitive ones - and all ages. 

No nonsense, only the good stuff.

  • 100% Natural

    No nonsense such as microplastics, parabens, mineral oils, SLS or harmful preservatives for us. Pure plant powerrr it is. Good for you, good for nature.

  • No nonsense skincare

    We don't believe in unnecessary frills. This is precisely why all our products are true multitaskers and suitable for every skin. Women, men, kids - our products don't make a distinction. 

  • For the most sensitive skin

    Because we don't use perfumes, essential oils or other irritating ingredients, SMPL natural skincare is a match for all skin types - even the most sensitive ones. 

Value packs

🪸 Let's restore our ecosystem together

For every 5 orders above €60,- we add a coral fragment to the SMPL reef in Kenya.

  • Wat is hydratatie van de huid?

    What is skin hydration?

    You hear a lot about moisturizers and skin hydration for aging and dry skin. But what exactly is hydration of your skin and how do you go about it? Water...

    What is skin hydration?

    You hear a lot about moisturizers and skin hydration for aging and dry skin. But what exactly is hydration of your skin and how do you go about it? Water...

  • Huidallergie? Met deze tips kom je ervan af

    Skin allergy? Get rid of it with these tips

    Skin allergies are becoming more common. 1 in 4 Dutch people now suffer from some form of skin allergy. Skin allergies can develop suddenly. You can use a certain product...

    Skin allergy? Get rid of it with these tips

    Skin allergies are becoming more common. 1 in 4 Dutch people now suffer from some form of skin allergy. Skin allergies can develop suddenly. You can use a certain product...

  • Shea butter - ultieme voeding voor huid en haar

    Shea butter - ultimate nourishment for skin and hair

    Such an ingredient that is in several SMPL products is shea butter. Because of the many good effects and special properties, it is a must for every skin type. But...

    Shea butter - ultimate nourishment for skin and hair

    Such an ingredient that is in several SMPL products is shea butter. Because of the many good effects and special properties, it is a must for every skin type. But...

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